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5 Important Reasons Why Social Media Optimization Is Needed

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What do you mean by SMO?
SMO stands for Social Media Optimization. It is the perfect alliance between search engine optimization and social media. Experts use SMO for increasing the brand or product awareness with the help of social media channels as well as communities. The use of social media sites, video sites as well as RSS feed and blogging sites are included in the process of doing SMO for driving traffic to the website and improving the organic search results of the website. With the aim of getting unique visitors to the website content, the method of the social media activity is practiced.
Why SMO is required?
1. It Ensures a Strong Presence on the Web
You can ensure a strong web presence for the business and establishes the internet authority of the brand with SMO. SMO introduces people to the business and also allows you to do branding, improving brand visibility and recall.    
2. It Increases the Reach
SMO offers the chance to get to the targeted audience. Through this medium, y…

5 Reasons to Prove That PHP Is Getting Popular

These days PHP is said to be the most admired and popular server side scripting languages that is used widely to create websites. PHP is the most preferred choice of the website developers as it has faster turn-around time, enhanced security and affordability. 




Because of various advantages, many famous online businesses like Facebook, Yahoo, Wikipedia, etc uses PHP scripting language. If you are wondering to know the reasons of popularity of PHP language, then you need to read this post.

Following are some of the best reasons, why PHP language is preferred by the developers and website owners.

  • PHP possesses simplicity

PHP is such an easy language, where coding seems like writing an essay in English. The essay is a piece of code that instructs it to create and run websites in the most efficient way. 

To create a code in PHP is very simple. However, some developer feels that PHP does not build the necessary coding habits like the streamlines coding does. It allows the code to be highly personalized.

  • PHP is free
PHP is said to be an open source language that is available at no cost. It is easy to use and holds a large amount of available documentation, which makes it the most cost-effective method of creating robust websites. 

In addition, PHP reduces barriers for new website developers that allow them to simply leverage their skills and talents for coding to get started.

  • PHP works extremely well with CMS
The recent culture of adaptive content has made CMS customization an important need for businesses. By using sign-in or visitor history, adaptive content is personalized for the individual visitor to the website to create a one-to-one experience for visitors. 

It is possible due to the code of website that can be customized and integrated with the CMS. PHP allows the developers to transform website according to their wish. 

PHP websites are totally customizable and meet the requirements of the customers with ease as Content Management Systems like WordPress, Drupal, Joomla and others are primarily based on PHP. Therefore, developing or integrating a robust custom-made CMS solution with your website is easy.

  • PHP acknowledges platform diversity
You can run the code created in PHP on all the major platforms, by allowing the developer to seamlessly integrate website across multiple platforms. 

This way, you allow the business to cost-effectively leverage all existing infrastructure, leveraging platforms as diverse as Windows, UNIX, and Linux, with the additional ability to interface the website with MySQL and Apace.

  • PHP is powerful language
One of the largest and most powerful social media platforms, Facebook, is running on PHP. It has also created a PHP derivative language, named “Hack”, which meet the emerging needs of the content management. 

Thus the power and the level of flexibility, robustness, and scalability of PHP are proved. In comparison to other languages, the code of PHP can be updated without the need of a server reboot.


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